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Procurement Market Intelligence Report

Advertisement Production – Procurement Best Practices & Sourcing Strategies

Advertisement Production Market – Executive Summary, Market Analysis, Market Monitoring Insights, Procurement Best Practices, Supplier Analysis

1. Executive Summary
1.1. Global Industry Snapshot
1.2. Supply Market Outlook
1.3. Demand Market Outlook
1.4. ELINT’s Recommendations for an Ideal Category Strategy
1.5. Category Opportunities & Risks
1.6. Negotiation Leverage
1.7. Talking Points to Business
1.8. COVID-19 Impact
2. Market Analysis
2.1. Global Industry Trends
2.2. Global Drivers and Constraints
2.3. Regional Market Outlook
2.4. Supply Market Outlook
3. Market Monitoring Insights
3.1. Cost Structure of Advertisement Production
3.2. Cost Analysis and Expected Savings
3.3. Billing Rate Benchmarking
4. Procurement Best Practices
4.1. Sourcing Models
4.2. Sourcing Models: Comparative Analysis
4.3. Engagement Practices
4.4. Pricing Models: Comparative Analysis
4.5. Cost and Price Drivers
4.6. Negotiation Levers
4.7. RFI Guidelines
4.8. Porter’s Analysis
4.9. Sustainability Initiatives
5. Supplier Analysis
5.1. Key Global/Regional Service Providers
Key Global Service Providers: Profile & SWOT Analysis
5.2. Porter’s Five Forces Analysis

What is the current size of the advertisement production market, and what is its projected growth?


The advertisement production industry has a value of around $80-$85 billion, likely to grow 7-9% by 2026.


What are the noteworthy driving factors contributing to the positive outlook of the advertisement production industry?


A critical factor in this regard is the projected increase in global smartphone subscriptions, which will likely hit 7.5 billion by 2026-2027. In addition, the booming e-commerce and data-driven advertising have also contributed to the enlargement of the market.


What role do regional dynamics play in the advertisement production market?


North America dominates the market with approximately 10-12% shares, with Europe taking second place with 7-8% and the Asia-Pacific region third with about 8-10%. To plan and implement effective strategies, organizations must understand regional dynamics.


Who are the leading players in the advertisement production industry?


The major players involved include companies like Omnicom Group, WPP, Interpublic Group, Publicis Groupe, and Dentsu. Other companies such as Hungry Man, MJZ, The Sweet Shop, Partizan, and Pretty Bird add to the market’s innovativeness and efficiency.


Advertisement Production Market Size and Procurement Research Report


According to ELINT Market Research, the advertisement production market is one of the most potent economic forces in the world’s economy, with the forecasted demand hitting about 80-85 billion dollars. The vast market value for this highlights the immense impact of advertisement production on the stories businesses and brands tell worldwide. There is explosive market growth due to changing consumer tastes in the digital age, requiring high-quality, engaging, and innovative advertisements.


The latest research forecasts the market will witness a tremendous growth rate of 7-9% by 2026, which confirms its strength and ability to cope with changing conditions in the industry. These converging factors, including the relentless integration of emerging technologies, pervasive digital platforms, and rising global consumers, sustain this optimistic trajectory. With many businesses realizing that efficient advertising is essential if audiences are to notice them, the advertisement production market becomes a crucial ally that any enterprise wanting to get ahead of the competition needs to have in its arsenal.


Market Definition:


Advertisement production involves a whole cycle of production of practical visual elements for advertising. Advertising, from conception to air/release on different broadcast and print media outlets, comprises the following stages: concept/ideation, script writing, filming, editing, post-production, and distribution. It is essential in any marketing plan developed by businesses interested in attracting and holding their customers.


Advertisement Production Market Drivers:


Digital Transformation: The growing digital age demands innovative and eye-catching digital ads that have led to the expansion of the market.


Globalization: Advertisements that are culturally sensitive and in diverse languages have become essential for businesses looking to expand across borders, thus increasing the demand for international advertising production services.


Rise of E-commerce: With the rise in online buying, there has been a greater need for visually stimulating adverts to promote products and services, hence contributing to the growth of the advertising production market.


Advertisement Production Market Challenges:


Budget Constraints: Budgetary constraints limit many small and medium enterprises from accessing high-quality advert production services.


Creative Fatigue: Creating fresh and innovative ads may become tiresome for ad production professionals, resulting in creative fatigue.


Adaptation to Emerging Technologies: Traditional advertisement production procedures need help keeping up with quickly evolving technologies like virtual and augmented reality.


Advertisement Production Market Opportunities:


Personalized Content: As businesses strive to create unique advertising content relevant to particular customers, advertisement production firms can capitalize on this opportunity.


Emphasis on Sustainability: There is an opportunity for advertising production companies to specialize in sustainable, eco-friendly advertising as environmental consciousness grows.


Integration of AI and Data Analytics: AI and data analysis would help in the more selective targeting of ads, thereby presenting new areas to exploit.


Advertisement Production Market Trends:


Interactive Advertisements: Some trends that are bound to change the face of the market are shoppable ads and immersive experiences.


User-Generated Content: Advertisements that use user-generated content take the industry by storm, promoting authenticity.


Short-Form Videos: A short attention span in the community has created a need for effective and brief short-form video advertisements among the different digital spaces.


Advertisement Production Market Segmentation:


The market can be segmented based on:


Medium: As per global research, the report segments the market into television, digital platforms, print media, and outdoor advertising.


Industry Vertical: The industry vertical market segmentation for the research report comprises Retail, Healthcare, Automotive, Technology, and FMCG, respectively.


Service Type: The study divides the market into Conceptualization and Ideation, Filming and Production, and Post-Production and Editing based on service type.


Major Supply Markets and Share:


Geography is essential to the advertisement production market’s landscape since it affects industry dynamics. With a staggering market share of between 10 and 12%, North America is by far the most significant player. The European Union trails closely with an approximately 7 to 8% share, while the APAC region substantially contributes with a market share within the 8 to 10 percent range. Organizations that produce advertisements must understand these complex dynamics of the principal supply markets because that helps them create a suitable strategy and position in the market.


Supplier and Buyer Power:


The balance of power between suppliers and buyers is one of the critical factors changing region by region within the advertising production market. Supplier and buyer power are high to medium for the North American and EU robust markets. Dynamics reflect the sophistication of local negations, which require knowledge of the fine points of regional dynamics. However, compared to other parts of the world, especially Asia, supplier power is lower, showing that buyers have a relatively more enormous influence in the market landscape. Because of these variations, successful market navigation demands fine-tuned negotiation techniques tailored to each region.


Impactful Cost Components:


Of all the costs that are very impactful within the advertisement production market, labor stands out at 55–60%. Successfully controlling labor costs is crucial as it determines an industry player’s profitability, competitiveness, and overall performance. The market analysis calls for adopting strategic practices such as streamlining systems, embracing technology, and tapping into low-cost talent sources.


Price Outlook:


Market stakeholders must also consider how the Q1 2022 price outlook compares to the Q2 2022 version. In this regard, prices are likely to increase in all regions. North America expects prices to rise between one and two percent, the EU by one and two percent, and APAC by one and two percent. Any organization that budgets and does financial planning must have it to plan and make decisions regarding such pricing dynamics.


Contract Structure and Pricing Models:


Most contracts for Advertisement Production Market are temporary, extending for not more than one to three months. Short-term management is very responsive to the ever-changing tastes and needs of customers. In addition, accepting project-price pricing models proves that many know customized advertising is best.


Top Service Providers:


In the service provider’s market within the advert production market, there are well-known representatives of the industry leadership – Omnicom Group, WPP, Interpublic Group, Publicis Groupe, and Dentsu. Some of the leading advertisement and marketing powerhouses in the world have contributed significantly to the dynamism of this industry. The production houses Hungry Man and MJZ, which make comedy and film art. The Sweet Shop, Partizan, and Pretty Bird add new directors, innovative methods, and revolutionary creativity to the industry. Collectively, they establish the market where they are considered most innovative, efficient, and relevant to their target market.

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