Software Asset Management - Procurement Best Practices & Sourcing Strategies
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Procurement Market Intelligence Report

Software Asset Management – Procurement Best Practices & Sourcing Strategies

Software Asset Management Market – Executive Summary, Global Trends, Market Analysis, SAM Implementation Models, Best Practices, Market Monitoring Insights, Purchasing Process: RFP/RFI Builder, Sustainability Initiatives, Supplier Analysis, COVID-19 IMPACT

1. Executive Summary
2. Global Trends
2.1 Supply Market Outlook
2.2 Demand Market Outlook
2.3 Category Strategy Recommendations
2.4 Category Opportunities & Risks
2.5 COVID-19 Impact
2.6 Negotiation Leverage
2.7 Talking Points to Business
3 Market Analysis
3.1 Global SAM Market Overview
3.2 Global Market Drivers for SAM
3.3 Global Market Constraints for SAM
3.4 Key Trends to Watch
4 SAM Implementation Models
4.1 Evolution of SAM: License Management
4.2 Various Roles in a SAM Team
4.3 SAM Managed Services
4.4 SAM Maturity Models
5 Best Practices
5.1 Best Practices
5.2 KPIs
6 Market Monitoring Insights
6.1 SAM: Pricing Model and Cost Structure
7 Purchasing Process: RFP/RFI Builder
7.1 RFP Questions
8 Sustainability Initiatives
8.1 ServiceNow
8.2 Flexera
8.3 BMC Software
9 Supplier Analysis
9.1 Supply Market Outlook
9.2 Supplier Profiles
9.3 SWOT
9.4 Porter’s Five Forces Analysis
10.1 Insight on Category Impact

What are the key factors causing the demand for software optimization to increase?


One of the critical factors causing the demand for software optimization to increase is the proliferation of software applications across industries, making it difficult for businesses to manage their software assets effectively to maintain compliance, cut costs, and increase operational efficiency.


What is the geographic reach of the software asset management market?


Asia Pacific, Europe, and the North American region have all witnessed significant growth in this broadly based market. Expanding the industry in North America is driven by well-established IT infrastructure and strict regulations.


What market segments and industries comprise the highlights of the software asset management market?


In 2022–2023, the IT and telecom sector dominated the software asset management industry, with the Software Inventory Tools segment being the most significant contributor.


Software Asset Management Market Size


Based on data from ELINT Market Research, the software asset management market is heading in the right direction with broad scope for exponential growth. In 2022-2023, the global market reached a sizeable value of $3 trillion, providing a solid foundation for the sector. What gets stakeholders keen, though, is the anticipated growth trajectory, which is expected to reach an estimated market size of $5.4 billion by 2028. The software asset management procurement market research report forecasts a CAGR of 9.69% from 2022 to 2028. Such consistent growth throughout the projection period suggests that software asset management solutions are both applicable and effective in fulfilling the demands of contemporary organizations, in addition to growing market demand.


Continuously increasing software asset management market valuation and growth rate are trending upward, highlighting several encouraging signs for the industry. First, the market’s significant growth indicates an increasing awareness among businesses around the globe of the value of effective software asset management procedures. Managing software assets requires streamlined processes as companies deal with increasingly complex digital landscapes. Additionally, this growth trajectory offers profitable chances for industry participants, such as software vendors, service providers, and businesses, to take advantage of the changing market and promote innovation in software asset management solutions.


Market Definition


The process of controlling and optimizing software application acquisition, implementation, upkeep, use, and disposal within a company is known as software asset management or SAM. It includes ensuring that software resources are used effectively, adhering to licensing agreements, and managing software licenses methodically. SAM seeks to lower the risks of software non-compliance, manage expenses, and improve an organization’s overall software usage efficiency.


Software Asset Management Market Drivers


  1. Increasing Complexity of Software Ecosystems: Managing various software assets presents challenges for organizations due to the widespread use of software applications and technologies. SAM solutions promote market expansion by providing centralized visibility and control.


  1. Growing Adoption of Cloud-based SAM Solutions: Organizations are adopting cloud-based SAM solutions because of their cost-effectiveness, scalability, and flexibility. The SAM market is growing at a substantial rate thanks to this trend.


Software Asset Management Market Challenges


  1. Complexity of Software License Management: Organizations need help managing a variety of software licenses from various vendors and agreements. SAM systems need to handle this complexity to provide efficient licensing management.


  1. Data Security and Privacy Issues: SAM may face data security and privacy issues as it gathers and evaluates sensitive software usage data.


Software Asset Management Market Opportunities 


  1. Growth in SME Adoption: There is a lot of scope for market growth as SAM’s advantages become more widely known and solutions are better suited to the needs of SMEs.


  1. Global Transition to Remote Work: To manage software assets effectively across distributed environments, robust SAM strategies are required due to the worldwide shift towards remote work arrangements.


Software Asset Management Market Segmentation


  1. Organization Size: According to organization type, the research report classifies the market into Small and Medium-sized Enterprises (SMEs) and Large Enterprises.


  1. Deployment Mode: As per deployment mode, the research report divides the market into On-premises and Cloud-based.


  1. Component: Based on the component, the research report segments the market into Software Inventory Tools, License Management Tools, Compliance Management Tools, and Application Control Tools.


  1. Vertical: According to vertical, the research report divides the market into IT and Telecom, BFSI, Healthcare, Manufacturing, Retail, and Others.


  1. Region: As per region, the research report classifies the market into Asia Pacific, Latin America, North America, Europe, the Middle East, and Africa.


Regional Outlook of the Software Asset Management Market


Growing demand for effective software asset management across various industries characterizes the promising geographical outlook for the software asset management market. Thanks mainly to its extensive adoption of advanced technology, strict regulatory environments, and strong competitors in the market, North America is currently leading the SAM business. The region offers substantial growth opportunities for SAM solutions due to its robust IT infrastructure and increased focus on cost-cutting and compliance management, among other factors. The adoption of SAM solutions is also accelerated in North America by the growing requirement to guarantee licensing compliance and reduce security risks. It makes it seem like a significant force in the industry.


The European software asset management market has much scope to grow due to the increased emphasis that businesses are putting on licensing optimization and regulatory compliance. European companies use SAM solutions more frequently in response to strict data protection laws like the General Data Protection Regulation (GDPR) to reduce security flaws, maximize license expenses, and expedite software acquisition processes. The region’s digital transformation initiatives and the widespread adoption of cloud-based SAM solutions are other factors propelling market expansion. Future demands for complete SAM solutions in Europe will increase as companies work to streamline operations and lower IT complexity.


Impactful Cost Component in the Software Asset Management Market


In the ever-changing market, many factors significantly impact the overall efficacy and efficiency of Software Asset Management (SAM). The cost element is one of the most critical variables. Organizations’ bottom lines can be directly impacted by comprehending and optimizing the costs related to software assets. Businesses may cut wasteful spending and guarantee licensing agreement compliance by managing software licenses well. It involves tactics to reduce the danger of penalties, maximize the use of IT assets, and lessen the legal concerns related to disposal.


KPI Parameters for the Software Asset Management Market


The effectiveness of software asset management programs is evaluated using key performance indicators (KPIs). Among these are strategies to boost the effectiveness of financial management, such as lower penalty risk, more affordable licensing, and better control over software expenses. The three primary purposes of KPIs are to reduce the legal risks that come with non-compliance, optimize support and maintenance costs, and evaluate IT asset expenditure.


Implementation Models in the Software Asset Management Market


Distinct implementation models cater to the diverse needs and inclinations of organizations operating in the SAM space. Although it offers complete control and customization, on-premise setup usually takes three to six months and requires a sizable upfront expenditure. On the other hand, cloud adoption is more appealing to many firms due to its quicker deployment—it can happen in as little as two to four months—lower initial costs and advantages related to scalability.


Contract Period in the Software Asset Management Market


The contract time determines the service provision and support length, an essential factor in SAM engagements. Depending on vendor agreements and organizational requirements, contract lengths might be one to several years. Contract terms with flexibility are becoming increasingly popular because they let businesses change with the times and meet new technological demands while maintaining continuity and compliance.


Emerging Engagement Strategies in the Software Asset Management Market


The SAM market’s emerging engagement strategies reflect how company needs and technology are changing. Proactive vendor management, ongoing optimization initiatives, and improved automation for improved asset monitoring and compliance are all included in these techniques. Furthermore, utilizing cutting-edge technologies like artificial intelligence (AI) and forming alliances with managed service providers (MSPs) are essential to SAM strategy.


Pricing Models in the Software Asset Management Market


The SAM market’s pricing structures are contingent upon several factors, including the quantity of devices or people under management. User-based pricing allows scalability and flexibility while matching expenses to actual usage patterns. Similarly, device-based pricing models offer businesses a transparent and predictable cost structure with various IT systems.


Negotiation Factors in the Software Asset Management Market


Negotiation elements are essential in SAM engagements, impacting service levels, pricing structures, and contract conditions. During talks, Companies need to consider volume discounts, flexible contracts, and value-added services. Companies can also negotiate favorable terms and get the most out of their SAM investments by using industry insights and benchmarking data.


Leading Players in the Software Asset Management Market


In the market, the leading companies are Microsoft, ServiceNow, Snow Software, Micro Focus, BMC Software, IBM, Flexera, and Oracle. Each provides unique expertise and solutions to address the industry’s evolving needs. These businesses are renowned for offering innovative solutions for optimizing software licenses and preparing applications.

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